Creative Director.
Total Market Expert.
Every day I get more amazed at how many clients and agencies are so disconnected.
The client want to sell. The Agency wants fame. The client wants a big bonus. The creative a big award. And that friction is less and less conducive to achieve both agency and client’s goals.
I want to bring my more than 25 years experience in growing clients, make long term relationships with them and have them happy to you. Because, client and agency can be happy together. With me on board, everybody wins. Agency gets great, smart work. Client gets excited and happy to be dealing with somebody that completely understand them. They get their big bonus at the end of the year, and the agency keeps the client.
Don’t believe me? Ask AutoZone.
https://www.behance.net/marioreinoso
Sudándola
This is the last TV spot shot in Mexico as an ode to all the immigrants that are working hard for the people they left back home
“I did It”
Before I took on as a Creative Lead for AutoZone, the account was about to leave Havas. In Fact. Havas had already lost the account. My ex boss gave me 3 months to do something. Well… We kept the account at the agency for 2 and a half more year with never before seen results for the client. My ex boss left. The client Stayed.
First thing was understanding the client’s needs. Switch the strategy to empower consumers, instead of talking about ourselves. Then we developed simple, very hard working spots. Simple. Smart. Relevant. And Total Market.
6 seconds is enough.
When your clients use your name as a synonymous for solution, you get to do simple, fast, fun and effective spots. And also, in Spanish is pronounced AutoZón, with an accent.
This is how you do Multicultural.
Way more than just translating. Take an insight that is universal and execute.